http://www.bridgetemmerson.com The Creative Bridge Tue, 21 May 2013 17:10:42 +0000 http://www.bridgetemmerson.com en http://www.bridgetemmerson.com/The-Travel-Family-DM http://www.bridgetemmerson.com/following/bridgetemmerson.com/The-Travel-Family-DM Tue, 21 May 2013 17:10:42 +0000 The Creative Bridge 2569914 <img src="http://payload13.cargocollective.com/1/5/185421/2569914/bro_640.jpg" width="640" height="675" width_o="1410" height_o="1487" src_o="http://payload13.cargocollective.com/1/5/185421/2569914/bro_o.jpg" data-mid="12986878" border="0" align="left"/><img src="http://payload13.cargocollective.com/1/5/185421/2569914/GSTV4013_WORLDMAPSIDE1_640.jpg" width="640" height="675" width_o="2048" height_o="2161" src_o="http://payload13.cargocollective.com/1/5/185421/2569914/GSTV4013_WORLDMAPSIDE1_o.jpg" data-mid="12986709" border="0" align="left"/><img src="http://payload13.cargocollective.com/1/5/185421/2569914/GSTV4013_WORLDMAPSIDE2_640.jpg" width="640" height="675" width_o="2048" height_o="2161" src_o="http://payload13.cargocollective.com/1/5/185421/2569914/GSTV4013_WORLDMAPSIDE2_o.jpg" data-mid="12986733" border="0" align="left"/> We wanted encourage potential travellers to speak to their GPs about travel health - all with a simple DL brochure. Travel health is often portrayed as being scary and complicated. But not with The Travel Family that we developed. The Travel Family represented the different vaccinations available to particular age groups. And what vaccinations were required in different parts of the globe. The GSK Travel Family had been launched to GPs and HCPs via direct mail, rep visits and travel conferences. Consumers however, had no knowledge of the travel family. We had to introduce The Travel Family in already cluttered doctors surgeries. With it's bright colour and friendly, comical characters this brochure stood out. Not only did it inform travellers to talk to their GP about getting vaccinated and act as a vaccination reminder – it also doubled as a poster that doctors could use in their surgeries. Not bad work for a piece of paper. We wanted encourage potential travellers to speak to their GPs about travel health - all with a simple DL brochure. Travel health is often portrayed as being... http://www.bridgetemmerson.com/Ka-Ching-ONLINE-DM http://www.bridgetemmerson.com/following/bridgetemmerson.com/Ka-Ching-ONLINE-DM Tue, 21 May 2013 17:10:38 +0000 The Creative Bridge 2570169 <img src="http://payload13.cargocollective.com/1/5/185421/2570169/Untitled-6_640.jpg" width="640" height="388" width_o="2048" height_o="1241" src_o="http://payload13.cargocollective.com/1/5/185421/2570169/Untitled-6_o.jpg" data-mid="12988605" border="0" align="left"/><img src="http://payload13.cargocollective.com/1/5/185421/2570169/Untitled-62_640.jpg" width="640" height="388" width_o="2048" height_o="1241" src_o="http://payload13.cargocollective.com/1/5/185421/2570169/Untitled-62_o.jpg" data-mid="12988608" border="0" align="left"/><img src="http://payload13.cargocollective.com/1/5/185421/2570169/Untitled-63_640.jpg" width="640" height="388" width_o="2048" height_o="1241" src_o="http://payload13.cargocollective.com/1/5/185421/2570169/Untitled-63_o.jpg" data-mid="12988611" border="0" align="left"/><img src="http://payload13.cargocollective.com/1/5/185421/2570169/Untitled-64_640.jpg" width="640" height="388" width_o="2048" height_o="1241" src_o="http://payload13.cargocollective.com/1/5/185421/2570169/Untitled-64_o.jpg" data-mid="12988614" border="0" align="left"/><img src="http://payload13.cargocollective.com/1/5/185421/2570169/Untitled-65_640.jpg" width="640" height="388" width_o="2048" height_o="1241" src_o="http://payload13.cargocollective.com/1/5/185421/2570169/Untitled-65_o.jpg" data-mid="12988617" border="0" align="left"/><img src="http://payload13.cargocollective.com/1/5/185421/2570169/Untitled-66_640.jpg" width="640" height="388" width_o="2048" height_o="1241" src_o="http://payload13.cargocollective.com/1/5/185421/2570169/Untitled-66_o.jpg" data-mid="12988618" border="0" align="left"/><img src="http://payload13.cargocollective.com/1/5/185421/2570169/Untitled-67_640.jpg" width="640" height="388" width_o="2048" height_o="1241" src_o="http://payload13.cargocollective.com/1/5/185421/2570169/Untitled-67_o.jpg" data-mid="12988622" border="0" align="left"/> Scott Pape (The Barefoot Investor) and HOSTPLUS joined forces a few years back to help educate people between 18-35 on all things related to money. Think of Scott Pape as the Jamie Oliver of finance. Whether it be paying off the credit card, saving for a trip or buying your first home, Scott Pape had handy tips to help you reach your financial goals. We developed a series of DVD's called KA-CHING! KA-CHING! Which was all about 'pimpin your life'. A fun and playing series on how you could get cashed up just by following a few insightful tips. A temporary flash site was created for people to order their DVD packs which also included educational booklets on the topic being covered. Scott Pape (The Barefoot Investor) and HOSTPLUS joined forces a few years back to help educate people between 18-35 on all things related to money. Think of... http://www.bridgetemmerson.com/Something-Simple-DM http://www.bridgetemmerson.com/following/bridgetemmerson.com/Something-Simple-DM Tue, 21 May 2013 17:10:33 +0000 The Creative Bridge 2555005 <img src="http://payload12.cargocollective.com/1/5/185421/2555005/AGL bulbs_640.jpg" width="640" height="324" width_o="1643" height_o="833" src_o="http://payload12.cargocollective.com/1/5/185421/2555005/AGL bulbs_o.jpg" data-mid="12902650" border="0" align="left"/> RESULTS Response rate: Target 4% Achieved 6.67% A fantastic 165% over target. CREATIVE: Rising energy prices, drought and the threat of global warming have made businesses more energy conscious. But research shows they’re reluctant to take up energy efficiency measures if they cost more money. AGL distributes Ecobulb downlights and water-saving showerheads to SME customers to replace energy-hungry halogen downlights and showerheads that waste hot water and energy. Our campaign objective was to generate leads for the installation teams. The creative execution brought the proposition to life by speaking to businesses in a way that made sense to their priorities. The eye-catching die-cut insert and proposition of “20 free workers” achieved these goals with a potent simplicity that captured the imagination of all who received and opened the pack. Copy was kept short. The benefits pulled up front and repeated in feature boxes. Monetary benefits calculated into a bottom line saving. All key tactics when talking B2B. RESULTS Response rate: Target 4% Achieved 6.67% A fantastic 165% over target. CREATIVE: Rising energy prices, drought and the threat of global warming have made... http://www.bridgetemmerson.com/Neil-Diamond-Fan-ONLINE-DM http://www.bridgetemmerson.com/following/bridgetemmerson.com/Neil-Diamond-Fan-ONLINE-DM Tue, 21 May 2013 17:10:32 +0000 The Creative Bridge 2568938 <img src="http://payload13.cargocollective.com/1/5/185421/2568938/ESS2321-4pp_Flyer_EMAIL_640.jpg" width="640" height="610" width_o="1240" height_o="1181" src_o="http://payload13.cargocollective.com/1/5/185421/2568938/ESS2321-4pp_Flyer_EMAIL_o.jpg" data-mid="12980820" border="0" align="left"/><img src="http://payload13.cargocollective.com/1/5/185421/2568938/ESS2321-4pp_Flyer_EMAIL2_640.jpg" width="640" height="610" width_o="1240" height_o="1181" src_o="http://payload13.cargocollective.com/1/5/185421/2568938/ESS2321-4pp_Flyer_EMAIL2_o.jpg" data-mid="12980824" border="0" align="left"/><img src="http://payload13.cargocollective.com/1/5/185421/2568938/ESS2321-SPLASHPAGE_640.jpg" width="640" height="463" width_o="2048" height_o="1483" src_o="http://payload13.cargocollective.com/1/5/185421/2568938/ESS2321-SPLASHPAGE_o.jpg" data-mid="12982092" border="0" align="left"/> This only got to concept stage. The client, ESSSuper, had a good chuckle over it and liked it... but went with something a bit straighter. The concept was a simple DL and splash page for an e-mail collection campaign where ESSSuper wanted to make sure they had all their members details up-to-date. There were prizes as incentives and all that jazz - but we wanted to make something as simple as giving you e-mail address seem fun. The thing which was nice about this campaign was the insight. Everyone always has that e-mail they're embarrassed to tell people. But whatever your e-mail address was they wanted to know. We thought Neil Diamond suited the demographic perfectly. Got lots of laughs all around... which was exactly what we wanted. This only got to concept stage. The client, ESSSuper, had a good chuckle over it and liked it... but went with something a bit straighter. The concept was a... http://www.bridgetemmerson.com/Food-For-Thought-EXPERIENTIAL http://www.bridgetemmerson.com/following/bridgetemmerson.com/Food-For-Thought-EXPERIENTIAL Tue, 21 May 2013 17:10:17 +0000 The Creative Bridge 4681352 In 2012 I worked on Microsoft's Imagine Cup. A competition for innovate solutions to world problems that was being hosted in Sydney. We needed to promote the event... and this is how we did it. In 2012 I worked on Microsoft's Imagine Cup. A competition for innovate solutions to world problems that was being hosted in Sydney. We needed to promote the... http://www.bridgetemmerson.com/PASS-THE-PRINGLES-ONLINE http://www.bridgetemmerson.com/following/bridgetemmerson.com/PASS-THE-PRINGLES-ONLINE Tue, 21 May 2013 17:10:14 +0000 The Creative Bridge 4681294 <img src="http://payload119.cargocollective.com/1/5/185421/4681294/PassPringles1_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload119.cargocollective.com/1/5/185421/4681294/PassPringles1_o.jpg" data-mid="24945774" border="0" align="left"/><img src="http://payload119.cargocollective.com/1/5/185421/4681294/PassPringles2_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload119.cargocollective.com/1/5/185421/4681294/PassPringles2_o.jpg" data-mid="24945775" border="0" align="left"/><img src="http://payload119.cargocollective.com/1/5/185421/4681294/PassPringles3_640.jpg" width="640" height="480" width_o="1024" height_o="768" src_o="http://payload119.cargocollective.com/1/5/185421/4681294/PassPringles3_o.jpg" data-mid="24945777" border="0" align="left"/> Pringles wanted to celebrate their one million likes on Facebook. And what better way than to reward all those Facebook fans with one million dollars worth of prizes. Pass The Pringles was a game where, by accepting the app, you could pass the Pringles to your friends on Facebook and if the top popped, that person would win a prize. Think of it a little like pass the parcel. Pringles wanted to celebrate their one million likes on Facebook. And what better way than to reward all those Facebook fans with one million dollars worth of... http://www.bridgetemmerson.com/Where-are-the-Pringles-ONLINE-EXPERIENTIAL http://www.bridgetemmerson.com/following/bridgetemmerson.com/Where-are-the-Pringles-ONLINE-EXPERIENTIAL Tue, 21 May 2013 17:09:59 +0000 The Creative Bridge 3406721 <img src="http://payload55.cargocollective.com/1/5/185421/3406721/wherearethepringles_640.jpg" width="640" height="905" width_o="1240" height_o="1754" src_o="http://payload55.cargocollective.com/1/5/185421/3406721/wherearethepringles_o.jpg" data-mid="17525257" border="0" align="left"/> Pringles have a problem. They're not being sold at Woolworths/Safeway/Whatever-you-wanna-call-it. Yet Pringles are one of the most loved chip on Facebook. Yep - they've got over 900,000 fans! So we're targeting them. We utilise that fan base in an online campaign to not only promote Pringles but get it back in all supermarkets throughout Australia. The concept was simple. Get those who love Pringles into the store to ask 'Where are the Pringles?'... with some sweet, sweet encouragement. We plan to dress someone in a Woolies uniform who will hand you $1,000 cash on the spot if you ask 'Where are the Pringles?' and also check-in to the store you're at. However multiple people could ask people who actually work there - which would create a buzz through the employees. Pringles have a problem. They're not being sold at Woolworths/Safeway/Whatever-you-wanna-call-it. Yet Pringles are one of the most loved chip on Facebook. Yep -... http://www.bridgetemmerson.com/My-Story-Too-TVC http://www.bridgetemmerson.com/following/bridgetemmerson.com/My-Story-Too-TVC Mon, 18 Feb 2013 17:22:07 +0000 The Creative Bridge 2718018 <img src="http://payload20.cargocollective.com/1/5/185421/2718018/BIG2914_CorporateVideo_Storyboard1_640.jpg" width="640" height="452" width_o="993" height_o="702" src_o="http://payload20.cargocollective.com/1/5/185421/2718018/BIG2914_CorporateVideo_Storyboard1_o.jpg" data-mid="13778990" border="0" align="left"/><img src="http://payload20.cargocollective.com/1/5/185421/2718018/BIG2914_CorporateVideo_Storyboard2_640.jpg" width="640" height="452" width_o="993" height_o="702" src_o="http://payload20.cargocollective.com/1/5/185421/2718018/BIG2914_CorporateVideo_Storyboard2_o.jpg" data-mid="13778991" border="0" align="left"/><img src="http://payload20.cargocollective.com/1/5/185421/2718018/BIG2914_CorporateVideo_Storyboard3_640.jpg" width="640" height="452" width_o="993" height_o="702" src_o="http://payload20.cargocollective.com/1/5/185421/2718018/BIG2914_CorporateVideo_Storyboard3_o.jpg" data-mid="13778992" border="0" align="left"/><img src="http://payload20.cargocollective.com/1/5/185421/2718018/MVI_6708_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload20.cargocollective.com/1/5/185421/2718018/MVI_6708_o.jpg" data-mid="13779021" border="0" align="left"/><img src="http://payload20.cargocollective.com/1/5/185421/2718018/MVI_6683_640.jpg" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload20.cargocollective.com/1/5/185421/2718018/MVI_6683_o.jpg" data-mid="13779032" border="0" align="left"/><img src="http://payload20.cargocollective.com/1/5/185421/2718018/IMG_6608_640.jpg" width="640" height="427" width_o="1620" height_o="1080" src_o="http://payload20.cargocollective.com/1/5/185421/2718018/IMG_6608_o.jpg" data-mid="13779070" border="0" align="left"/><img src="http://payload20.cargocollective.com/1/5/185421/2718018/_MG_3433_640.jpg" width="640" height="453" width_o="1032" height_o="730" src_o="http://payload20.cargocollective.com/1/5/185421/2718018/_MG_3433_o.jpg" data-mid="13779158" border="0" align="left"/><img src="http://payload20.cargocollective.com/1/5/185421/2718018/_MG_3524_640.jpg" width="640" height="427" width_o="1123" height_o="749" src_o="http://payload20.cargocollective.com/1/5/185421/2718018/_MG_3524_o.jpg" data-mid="13779164" border="0" align="left"/> Every year celebrities get together to help raise awareness of The Big Issue magazine by selling it themselves. This year we filmed it so everyone can see what The Big Issue is all about and how it has changed people lives and created positive stories. Often there is a celebrity face on the front cover but we wanted to make the vendors and celebrtires helping out for the day the stars of the show. To share their stories on how The Big Issue has changed them. Vendors and celbrites ran with the theme 'It's my story too...' where they place their head in our bright yellow magazine frame and gave tips, positive stories and encouragement to anyone who's thinking of heading to The Big Issue to help themselves get to where they want to be. With celebrities like Peter Garret, Judith Lucy, Josh Thomas and Colin Lane it made for some great footage. Currently putting the whole piece together. Stay tuned. Every year celebrities get together to help raise awareness of The Big Issue magazine by selling it themselves. This year we filmed it so everyone can see what The... http://www.bridgetemmerson.com/Making-Solar-Sexy-DM http://www.bridgetemmerson.com/following/bridgetemmerson.com/Making-Solar-Sexy-DM Tue, 29 Jan 2013 21:22:45 +0000 The Creative Bridge 2553912 <img src="http://payload12.cargocollective.com/1/5/185421/2553912/solar1_640.jpg" width="640" height="312" width_o="1461" height_o="713" src_o="http://payload12.cargocollective.com/1/5/185421/2553912/solar1_o.jpg" data-mid="13459373" border="0" align="left"/><img src="http://payload12.cargocollective.com/1/5/185421/2553912/solar2_640.jpg" width="640" height="317" width_o="1388" height_o="688" src_o="http://payload12.cargocollective.com/1/5/185421/2553912/solar2_o.jpg" data-mid="13459376" border="0" align="left"/> RESULTS Direct mail delivered 220% of target We generated over $1.1 million of installed solar panels These results provided the perfect blueprint for a national roll-out. There has always been great unfulfilled promise for solar power in Australia – with cost and aesthetics providing a barrier to purchase. On top of this, a complex government rebate system with a rapidly approaching end date made it all too hard for most homeowners to make a final decision. CREATIVE We created a direct mail pack that featured the look of the new attractive, new slim-line solar panel. To support the proposition, we calculated the payback time of the system based on the average Sydney electricity bill, which allowed us to demonstrate that the system would pay for itself in just 4–5 years. We also harnessed customer data to show how much they could have saved on their recent bills if they had a solar power system. RESULTS Direct mail delivered 220% of target We generated over $1.1 million of installed solar panels These results provided the perfect blueprint for a national... http://www.bridgetemmerson.com/Young-Glory-Brief-3 http://www.bridgetemmerson.com/following/bridgetemmerson.com/Young-Glory-Brief-3 Sun, 20 Jan 2013 19:43:18 +0000 The Creative Bridge 4809686 <img src="http://payload125.cargocollective.com/1/5/185421/4809686/YoungGloryWeek3_Islam2_640.jpg" width="640" height="452" width_o="1754" height_o="1240" src_o="http://payload125.cargocollective.com/1/5/185421/4809686/YoungGloryWeek3_Islam2_o.jpg" data-mid="25689187" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/5/185421/4809686/YoungGloryWeek3_Islam3_640.jpg" width="640" height="452" width_o="1754" height_o="1240" src_o="http://payload125.cargocollective.com/1/5/185421/4809686/YoungGloryWeek3_Islam3_o.jpg" data-mid="25689190" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/5/185421/4809686/YoungGloryWeek3_Islam4_640.jpg" width="640" height="452" width_o="1754" height_o="1240" src_o="http://payload125.cargocollective.com/1/5/185421/4809686/YoungGloryWeek3_Islam4_o.jpg" data-mid="25689193" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/5/185421/4809686/YoungGloryWeek3_Islam5_640.jpg" width="640" height="452" width_o="1754" height_o="1240" src_o="http://payload125.cargocollective.com/1/5/185421/4809686/YoungGloryWeek3_Islam5_o.jpg" data-mid="25689200" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/5/185421/4809686/YoungGloryWeek3_Islam6_640.jpg" width="640" height="452" width_o="1754" height_o="1240" src_o="http://payload125.cargocollective.com/1/5/185421/4809686/YoungGloryWeek3_Islam6_o.jpg" data-mid="25689202" border="0" align="left"/> Currently coming 2nd in the Global Advertising Competition Young Glory. This piece was awarded Silver in the Professional Catagory by Jim Riswold: SILVER: Bridget Emmerson (The Creative Bridge) "Like a lot of you, Bridget used inspirational quotes from the Quran. She also had the idea to bring those quotes to life by working with Muslim designers. Bridget thought elegantly and thoroughly. The result was beautiful and compelling. Well done, Bridget." Read more about the competition here: http://www.campaignbrief.com/2013/02/australia-dominates-round-3-of.html Currently coming 2nd in the Global Advertising Competition Young Glory. This piece was awarded Silver in the Professional Catagory by Jim Riswold: SILVER:...