Running on
Cargo
WHO IS THE CREATIVE BRIDGE
PEOPLE WHO LIKE HER
COME AND TALK TO HER
READ HER BLOG
Following
(0)
Hire The Creative Bridge - ONLINE
What are you looking at? This is my latest job ad. If you've come here by mistake - welcome. If you're come here thinking - I wonder if I should hire this bird?...
Tune Out With Blue - DM/ONLINE
RESULTS 77% of senior client contacts came back to with a sincere thanks 68% of recipients accessed their special PURL 90% downloaded the tracks. At The Blue...
Strength In Numbers - ONLINE/PRESS/IN STORE
RESULTS 750+ messages of support Over $7,000 raised in donations (even though they were not required) Over 190 subscriptions sold as a result of the campaign There...
Where are the Pringles - ONLINE/EXPERIMENTAL
Pringles have a problem. They're not being sold at Woolworths/Safeway/Whatever-you-wanna-call-it. Yet Pringles are one of the most loved chip on Facebook. Yep -...
The Big Issue - OUTDOOR
A lot of people are intimidated by the guys who sell The Big Issue when they don't need to be. They're positive people making positive changes to their lives. And...
My Story Too - TVC
Every year celebrities get together to help raise awareness of The Big Issue magazine by selling it themselves. This year we filmed it so everyone can see what The...
It's Our Shout - DM/EDM
RESULTS 4.4% of members responded with an initial contribution 26.9% of previous contributors made another contribution (20.1% among the control group) and 2.1%...
We're Part Of It - PRESS
At The Blue Group we work hard for nothing but the enjoyment of working for The Big Issue. Each year we're given the opportunity to promote the work we do -...
Guarded Up - LOGO DESIGN
While freelancing for Tonality Communications I was asked to develop two logos for SheepGuard and CattleGuard. Pharmaceutical products for farmers to look after...
Making Solar Sexy - DM
RESULTS Direct mail delivered 220% of target We generated over $1.1 million of installed solar panels These results provided the perfect blueprint for a national...
The Travel Family - DM
We wanted encourage potential travellers to speak to their GPs about travel health - all with a simple DL brochure. Travel health is often portrayed as being...
WikiLists - ONLINE/EDM/DM
Results for this one are unknown because the concept wasn't chosen. However, it was my favourite of all of them. Not only was it fun, but topical at the time. ...
Neil Diamond Fan - ONLINE/DM
This only got to concept stage. The client, ESSSuper, had a good chuckle over it and liked it... but went with something a bit straighter. The concept was a...
Something Simple - DM
RESULTS Response rate: Target 4% Achieved 6.67% A fantastic 165% over target. CREATIVE: Rising energy prices, drought and the threat of global warming have made...
I Rate That - POSTERS
Defcredit are banking for the Army, Navy and Airforce. When talking to them you have to make it short, sharp and in a language they'll understand. Here are some...
The DM Group - Experts In Artwork
The DM Group wanted to utilise the use of the studio and talented designers. So we developed artworkDM, which was an artwork only service. No copywriting or Art...
Ka-Ching! - ONLINE/DM
Scott Pape (The Barefoot Investor) and HOSTPLUS joined forces a few years back to help educate people between 18-35 on all things related to money. Think of...
Words From A Mother
On Bridget's blog you'll find a whole heap of stuff. That's where she lets her creative side go. This is one example of that outlet. Words From A Mother. From...