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WHO IS THE CREATIVE BRIDGE
PEOPLE WHO LIKE HER
COME AND TALK TO HER
READ HER BLOG
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Hire The Creative Bridge - ONLINE
What are you looking at? This is my latest job ad. If you've come here by mistake - welcome. If you're come here thinking - I wonder if I should hire this bird?...
Young Glory - Brief 3
Currently coming 2nd in the Global Advertising Competition Young Glory. This piece was awarded Silver in the Professional Catagory by Jim Riswold: SILVER:...
Optus New Store Design - UX/INTERACTIVE
I was hired by tkm9 to bring Optus the next generation of store fit outs to life. With content and interactive concepts that spoke to customers at every...
Where are the Pringles - ONLINE/EXPERIENTIAL
Pringles have a problem. They're not being sold at Woolworths/Safeway/Whatever-you-wanna-call-it. Yet Pringles are one of the most loved chip on Facebook. Yep -...
PASS THE PRINGLES - ONLINE
Pringles wanted to celebrate their one million likes on Facebook. And what better way than to reward all those Facebook fans with one million dollars worth of...
Food For Thought - EXPERIENTIAL
In 2012 I worked on Microsoft's Imagine Cup. A competition for innovate solutions to world problems that was being hosted in Sydney. We needed to promote the...
Tune Out With Blue - DM/ONLINE
RESULTS 77% of senior client contacts came back to with a sincere thanks 68% of recipients accessed their special PURL 90% downloaded the tracks. At The...
The Big Issue - OUTDOOR
A lot of people are intimidated by the guys who sell The Big Issue when they don't need to be. They're positive people making positive changes to their lives. And...
Strength In Numbers - ONLINE/PRESS/IN STORE
RESULTS 750+ messages of support Over $7,000 raised in donations (even though they were not required) Over 190 subscriptions sold as a result of the...
It's Our Shout - DM/EDM
RESULTS 4.4% of members responded with an initial contribution 26.9% of previous contributors made another contribution (20.1% among the control group) and...
Making Solar Sexy - DM
RESULTS Direct mail delivered 220% of target We generated over $1.1 million of installed solar panels These results provided the perfect blueprint for a...
Words From A Mother
On Bridget's blog you'll find a whole heap of stuff. That's where she lets her creative side go. This is one example of that outlet. Words From A Mother....
My Story Too - TVC
Every year celebrities get together to help raise awareness of The Big Issue magazine by selling it themselves. This year we filmed it so everyone can see what...
Neil Diamond Fan - ONLINE/DM
This only got to concept stage. The client, ESSSuper, had a good chuckle over it and liked it... but went with something a bit straighter. The concept was a...
Something Simple - DM
RESULTS Response rate: Target 4% Achieved 6.67% A fantastic 165% over target. CREATIVE: Rising energy prices, drought and the threat of global warming...
Ka-Ching! - ONLINE/DM
Scott Pape (The Barefoot Investor) and HOSTPLUS joined forces a few years back to help educate people between 18-35 on all things related to money. Think of...
The Travel Family - DM
We wanted encourage potential travellers to speak to their GPs about travel health - all with a simple DL brochure. Travel health is often portrayed as being...